Strategic Planning

Crafting Your Value Statement

Reading Time: 2 minutes

07/17/2018 – By Jason Smale

Writing out and defining the value statement of your organization can be a daunting task. Business leaders have expressed in the past that they’ve felt overwhelmed while trying to define the value statement of an organization. However, the value statement presents tremendous insight into your organization as it defines the culture from which your organization will thrive.

Your value statement should aim to identify the top priorities of the organization and reveal the core beliefs you have in how to conduct business. The value statement will guide the behavior of your staff as they interact with one another and other stakeholders in your business – as well as help the organization connect with its targeted customers.

How is the value statement used?

Your value statement goes well beyond governing the conduct of employees within the organization. As mentioned above, the value statement can help an organization connect with targeted customers by helping the company market itself towards customers that believe in your core values.

Having defined the core values of your organization before entering in to your first round of hiring is crucial. Finding employees that share the company’s core beliefs and understand the objectives they are working towards as a team will help your organization in reducing unnecessarily high turnover rates in the early stages.

Example of organizational values:

  • Fair Treatment
  • Honor and Integrity
  • Ethical Behavior
  • Innovation
  • Teamwork
  • A Passion for Excellence
  • Social Responsibility
  • Community Citizenship

Although the examples above are great values to have, simply defining your organizations values using one word is not enough. It’s one thing to tell an employee your organization values fair treatment amongst its staff, but what does that mean to you? A follow-up statement that clearly defines what fair treatment means to your organization is very helpful.

We strongly recommend that you limit the core value statement of your organization to no more than 5 core beliefs. This allows your value statement to be easily memorized by staff and easier for management to hold staff accountable.

If you would like us to review your organizations value statement we do offer free 30-minute consultations.

Before you leave

[ninja_form id=3]